Francis Kurkdjian’s favourite scent is the neck of his lover.
“It’s comforting and reassuring—past stress-free,” he cooed, over the cellphone. “It’s like house, in a method.”
Over the previous 25 years, the Paris-based perfumer has concocted an unlimited bouquet of seductive scents—Jean Paul Gaultier’s Le Male and Nina Ricci’s L’Extase amongst them. He additionally runs his personal firm, Maison Francis Kurkdjian. Nevertheless, he vows by no means to bottle his most cherished aroma. “Every part can’t be on the market,” he reasoned.
Alas, cash can’t purchase love. However it could actually purchase a sumptuously fragranced Fendi purse—a detailed second, to make certain. In a brand new collaboration, Kurkdjian has teamed up with the storied Roman luxurious home and its artistic director, Silvia Venturini Fendi, to infuse the label’s famed Baguette (arguably the primary true It Bag) with a brand new scent, FendiFrenesia.
Impressed by the essence of Fendi’s buttery Selleria leather-based and the model’s signature spirit of irreverence, the scented equipment can be found as of this week. There are three completely different baggage (one Baguette for males, one for ladies, and one “Nano” baguette). The “Nano” can be offered on-line; all three can be offered at Fendi’s Miami Design District boutique from December 4. FendiFrenesia itself blends labdanum, styrax oil, vanilla bean and notes of rose. The Baguette might keep scented for as much as 4 years.
The making of the scented Nano Baguette. Courtesy of FENDI.
Whereas Fendi’s wealthy supplies served as Kurkdjian’s major muse, FendiFrenesia can also be one thing of an ode to the home’s late artistic director, Karl Lagerfeld. Lagerfeld designed the home’s FF brand, which stands for “enjoyable fur,” in 1965. “Each time I create a scent, I give it a reputation first,” mentioned Kurkdjian. “I wished a reputation with the double F—it’s my little tribute to him.”
One would possibly ask the query: “Why trouble scenting a purse?”
For starters, it’s a method that dates again to the 12th century, when glove makers needed to cowl up the unsavory smells left by the tanning course of (we’ll spare you the smelly particulars). Kurkdjian has spent years refining his personal leather-scenting approach, for which he filed a patent in 2014. What’s extra, scent is a strong sense and, greater than sight, sound, or contact, it could actually acutely conjure recollections from the previous. Kurkdjian attributes this to the truth that “scent hits the mind with no filter.” As per science, smells journey via the olfactory bulb, which connects on to areas of the mind related to recollections and emotion.
This olfactory-induced nostalgia appears to have been a motivation for Mrs. Fendi and this undertaking, too.
“Scent could be very private as so typically it relates again to previous expertise,” she instructed W. “The leathery and musky notes of FendiFrenesia remind me of Selleria leather-based, which is on the core of the Fendi DNA. For me, this Roman leather-based represents my heritage and recollects the the Aristocracy and grandeur of Rome,” she defined. “Probably the most luxurious scent is one which brings you a second of pleasure, one which triggers the reminiscence of a particular second or feeling that’s distinctive to you.”
The scented Nano Baguette. Courtesy of FENDI.
Daniele La Malfa
It’s intimacy, nonetheless, that actually unites scent and purse. “A bag is one thing so female, like the very best pal of a girl, she holds all her life in it, her secrets and techniques,” mentioned Mrs. Fendi.
Kurkdjian feels the identical method about fragrance. “It’s one thing very near a girl” he mused. “And the bag is an adjunct that’s as near her as fragrance.”
Scent, girl, purse—certainly, it’s a particular relationship. Kurkdjian additionally hinted that further fragrant leather-based items may be becoming a member of this love triangle. All in all: think about it the candy scent of success.