74-year-old French style model Celine has picked 18-year-old Noen Eubanks, a star on the three-year-old social video platform TikTok, because it’s latest face. The simple joke to make right here is likely to be “and now you are feeling outdated,” however possibly it simply proves that point is a flat circle.
Celine posted the newest marketing campaign on its Instagram earlier as we speak, figuring out Eubanks as a “teen idol” somewhat than a “TikTok” star (although, we suppose TikTok stars are technically as we speak’s teen idols).
The model’s inventive, inventive and picture director Hedi Slimane photographed Eubanks, pictured in a leather-based jacket and stripped crop high.
Eubanks has amassed 7.5 million followers on TikTok. That is spectacular, contemplating he instructed Paper earlier this 12 months that he had solely joined the app in 2018, and solely noticed his followings rise drastically beginning earlier this 12 months. Regardless of a foul boy picture (that’s, due to his two-toned fluorescent hair and basic penchant for neon, not that removed from Billie Eilish’s “dangerous man” picture), Eubank’s movies on the platform are principally foolish enjoyable. There’s numerous dancing, lip-synching, fast edits, and experimentation with make-up and hairstyling. Cool mothers would approve.
By might of this 12 months, Eubanks signed a cope with the “youth leisure firm,” Kyra. The company primarily helps its stars produce content material in addition to strike model partnerships (he is additionally launched his personal model of merch since becoming a member of the company).
Eubanks’ fast trajectory from a child residing within the Atlanta suburbs to considered one of style’s buzziest model faces would possibly perplex anybody over 25, however rendered in Slimane’s black-and-white portraits, it is simpler to know.
Along with his excessive cheekbones, pouty lips, pale pores and skin and floppy hair, Eubanks seems to be just like the basic Slimane male mannequin. Visually, Eubanks would not have seemed misplaced in Slimane’s campaigns for Dior Homme final decade or at Saint Laurent only a few years in the past.
This is not the primary time the star of an rising video platform has risen from anonymity to style star at lightening velocity. A number of years in the past, Cameron Dallas brought on a large spectacle exterior of a Dolce & Gabbana present in Milan.
The extra issues change, the extra issues keep the identical.